Next Step

Design Concepts

looking at bottom up and top down
informing an audience
or taking activists from 6/7-10 turning attitude into behavior

Challenge and create a new paradigm

bottom up:

-Look at packaging and create labels that are honest and bring to light the fishing brands that use unsustainable fishing methods. 

-Label fishing brands that do have sustainable fishing methods

this way we give the activists a way to enforce their attitudes into behavior whilst also informing the public/everyday consumers. 
This gives consumers information to decide what to boycott and what to purchase and make a sustainable decision. This also affects supermarkets and creates conversation with the industry and then hopefully the government.

Look at existing precedents of written and design activism with the fishing industry

Link the consumer to perhaps a TED talk or info webpage?
The Blackfish documentary effect, being spread through word of mouth and social media
Use social media as a connecting platform