Final Proposal  

- Central proposition

- Concept Map

- Touch points:

   Website

   Social media

   Sticker labels

The TED talks

https://www.ted.com/participate/ted-prize/prize-winning-wishes/mission-blue

 

 

 

 

 Looking at existing sustainability issues surrounding tinned tuna campaigns

http://www.greenpeace.org/australia/en/what-we-do/oceans/Take-action/canned-tuna-guide/

http://www.greenpeace.org/new-zealand/en/press/Fisheries-companies-win-contract-to-monitor-themselves/

http://www.greenpeace.org/new-zealand/en/campaigns/oceans/Defending-our-Pacific/The-solution-is-to-Change-Your-Tuna/

http://www.greenpeace.org/new-zealand/en/campaigns/oceans/Defending-our-Pacific/The-solution-is-to-Change-Your-Tuna/

https://www.youtube.com/watch?v=o8OAKADo9yg

 http://www.greenpeace.org/usa/oceans/tuna-guide/

KENZO
NO FISH NO NOTHING

 http://okfoc.us/kenzo/

 

NABU

https://www.tvnz.co.nz/one-news/new-zealand/buy-nz-fish-get-dead-mauis-dolphins-free-seafood-and-mpi-accused-cover-up

http://greenpe.ac/s9rik#http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11639828

http://www.newshub.co.nz/nznews/deals-have-been-cut-with-dodgy-fishermen---researcher-2016051708#ixzz48rEiZT1o

ARTIVISM

 

Hyundai Country Calendar

Sustainable Seas: A Hawke's Bay fisherman has re-invented the fishing net, to fish more sustainably. His success fishing with his steel cage innovation has fisheries staff keen to conduct trials.

 https://www.tvnz.co.nz/content/tvnz/ondemand/shows/c/country-calendar/s2016/e9.html

 Global artists spread message of marine conservation

http://www.radionz.co.nz/national/programmes/spectrum/audio/201799553/global-artists-spread-message-of-marine-conservation

Pangeaseed Foundation
https://www.pangeaseed.foundation/

 

Link to video here

 https://www.facebook.com/NatureofNaturee/videos/1020182361352540/

 http://shopdropping.net/

Proposal

- Intro/basic explanation
- Audience/ design activism
- Precedents/ existing activism
- User journey map

Touch Points:

Poster
Labels/stickers
TED talks & news articles 
Social media/ share system (facebook, twitter)

- Alternatives/ conclusion

- What is the problem?
- Where does it come from? (fish/seafood)
- How was it caught? (line caught, gill nets, long-line)
- Methods to avoid (trawling, seine net)
- Who caught it?
- Alternatives

noun / By Catch
All incidental catch of non-target fish and ocean wildlife, often discarded at sea.

Use illustration to attract/appeal to wide audience
- Hand-drawn or vector 
- Incorporate shocking facts and statistics into labels

- Links to Daniel Pauly or Sylvia Earle TED talks 
& social media pages: can share on facebook and twitter    

Sketch/mock ups:

 In the recent news

https://www.tvnz.co.nz/one-news/new-zealand/seafood-industry-slams-report-into-un-reported-fishing-catches-not-far-off-mischief?autoPlay=4895313616001


scan of Daniel Pauly newspaper article 

Lack of information of tinned seafood products in supermarkets
Countdown where I work

Next Step

Design Concepts

looking at bottom up and top down
informing an audience
or taking activists from 6/7-10 turning attitude into behavior

Challenge and create a new paradigm

bottom up:

-Look at packaging and create labels that are honest and bring to light the fishing brands that use unsustainable fishing methods. 

-Label fishing brands that do have sustainable fishing methods

this way we give the activists a way to enforce their attitudes into behavior whilst also informing the public/everyday consumers. 
This gives consumers information to decide what to boycott and what to purchase and make a sustainable decision. This also affects supermarkets and creates conversation with the industry and then hopefully the government.

Look at existing precedents of written and design activism with the fishing industry

Link the consumer to perhaps a TED talk or info webpage?
The Blackfish documentary effect, being spread through word of mouth and social media
Use social media as a connecting platform