Design for interactions

Design for social innovation
significant change, emerging paradigms and systems

Design that challanges existing socio-economic and political paradigms

Awareness- methods, tools, education, benefits
Discussion- ask to make behavioral change

Holistic
Dynamic
Intuitive
Responsive

0-what? how much change can I make?
raising awareness isnt enough alone

what is my tone of work?

Biotic and Abiotic relationship and impact

audience
demographic
geographics
psychographics

 context

Bottom up or top down?

who will use your product/service?
what do they have in common?
what divides them?
pressing issues?
where do they get their information from?
peers/media etc?
bullshit filter

key influeneces

who do they trust?

create a story, build their day

conscious consumption
how do you get your issue on the radar?
time frame of impact

top down- tourism (hypocrisy), industry (boycott)
bottom up- greenpeace and consumers

lack of respect for what we have

Health benefits of tuna/salmon

- blood pressure
- heart health
- growth and development
- weight loss and obesity
- boosted immune system
- energy levels
- blood circulation
- cancer prevention
- reduce inflammation
- depression
- mercury and selenium balance 

Health concerns

- mercury intake
- bisphenol A considerations
- sodium concerns 

Audience

Demographic

Pyschographic

- Consumers of seafood (more specifically tinned tuna/salmon)

- Young gym junkies  
- Health conscious eaters (omega 3 benefits etc)
- Young people who want instant meal food (convenience)
- Can last long periods of time, back up meal in cupboard