Concept Map

Focusing on how the fish is caught, and how to empower consumers to make good choices and educate them of the actual implications of buying unsustainable caught fish (as most people don’t care) and why they should care

• consumer rights – right to know how your fish is caught and where
• research the types of methods used by commercial fisheries
• which countries have the most sustainable policies around how fish is caught
• Education for the general public – on sustainability of fishing, what are government/private/charity organizations are currently doing to get the message across?
• What are the barriers to sustainable fishing? Large commercial companies, labour intensive – too costly.
• Are there any cool solutions/ideas/inventions currently on sustainable fishing?
• What are the key risks? loss of species, fish declines worldwide, irreversible damage to the sea floor and reefs. and what does this mean for future generations? why should consumers care?

http://www.seaaroundus.org/


Daniel Pauly TED talk

https://www.ted.com/talks/daniel_pauly_the_ocean_s_shifting_baseline?language=en#t-344822


Sylvia Earle, Oceanographer TED talk 

 https://www.ted.com/talks/sylvia_earle_s_ted_prize_wish_to_protect_our_oceans

http://www.telegraph.co.uk/news/uknews/1533125/All-seafood-will-run-out-in-2050-say-scientists.html

http://www.wwf.org.nz/?13481/Govt-papers-prove-EEZ-was-scratched-from-marine-proposal

Recent news reports on the fishing industry

https://www.tvnz.co.nz/one-news/new-zealand/report-shows-illegal-tuna-fishing-costs-pacific-millions-dollars


https://www.tvnz.co.nz/one-news/new-zealand/new-zealand-fishing-catch-significantly-underestimated-report.html?autoPlay=4745714801001

Question : Topic

Gill netting and trawling by commercial fishing industries and the impact/threat it has on New Zealand coast marine life. With focus on the declining numbers of critically endangered Maui's dolphin.


 -


power of the people, people buying product
(american cofffee housewives) -look into
lobbyist's effecting politics

one or two things to empower people
bombard fishing companies
boycott fishing company products
promote sustainable methods of fishing
we know, but why arent we empowered to do something?

ways of empowering consumers

look at articles on empowering consumers examples
activism
documentaries

Narrow down!
what's the hook?

Marine life and conservation
Whaling/fishing industry
Maui's dolphin extinction

Found articles

http://www.radionz.co.nz/news/political/298474/govt-accused-of-breaking-marine-promise

http://www.linz.govt.nz/sea/nautical-information/maritime-boundaries/exclusive-economic-zone-continental-shelf-boundaries-between-new-zealand-australia

http://www.stuff.co.nz/business/industries/75267434/New-Taranaki-exploration-sites-could-harm-Mauis-dolphins-WWF-say

http://www.stuff.co.nz/national/politics/74528305/New-Zealand-and-Australia-condemn-Japan-for-resuming-Southern-Ocean-whaling


Scholarly sources

 http://science.sciencemag.org/content/316/5832/1713.full

The capitals

Natural (environmental, ecological)
Human
Social
Financial
Manufactured
Man-made (material) goods
Cultural
Symbolic
Institutional 

https://designopendata.files.wordpress.com/2014/05/designactivism-beautifulstrangenessforasustainableworld_alastairfuadluke.pdf

To Develop

Cosmetic industry- bottles/packaging- emphasis on branding importance
looking into sustainable packing alternatives/ materials

The importance of branding to consumers
status consumption
cost
re-usage
plain packaging
mass production
unnecessary packaging    
ritual community 
 

Plastic beads in exfoliators 
affect on ocean and wildlife  

 

http://www.fastcodesign.com/3039816/24-clever-examples-of-design-activism/4

Design Activism
-Anne Thorp, Fuad Luke

Counter Narrative

Meta Design
re-designing design
-John Wood  

Transition Design

What methods are you going to use?

PARADIGMS
related to question/topic
idealized outcome/design

To do: Independent concept map 

Paper usage/waste- design students as target
Cars on the road vs cycling
stray animals- get animals desexed- protecting native species
Cosmetic industry- bottles/packaging- emphasis on branding importance
looking into sustainable packing alternatives/ materials
people- laziness growing- supermarket stance- packaging- online shopping etc
ciggarette packaging, plain packaging debate